Angler fighting a tuna at dawn off the Pacific coast
H&M Landing×Fishing Syndicate
Authorized Dealer Partnership

Fishing Syndicateat H&M Landing

Performance-driven rods and gear trusted on the water — now available through San Diego’s most trusted tackle shop since 1935.

West Coast Tested
Built by Anglers
Since 1935

The Partnership

Two names.
One mission on the water.

For nearly a century, H&M Landing has been the heartbeat of San Diego sportfishing — outfitting captains, crews, and weekend anglers with gear that earns its place in the rod locker.

Fishing Syndicate builds rods the same way: by anglers, for anglers, tested in the conditions that matter. Together, we’re bringing premium performance gear to the dock you already trust.

90+
Years on the water
100%
Built by anglers
Tides chased
Inside the H&M Landing tackle shop

Why this partnership

Gear that pulls its weight.

Built for real conditions

Field-proven on Pacific swells, kelp lines, and inshore flats — not just spec sheets.

Trusted local expertise

H&M Landing's crew knows the bite. Get matched to the right rod for your water.

Premium engineering

High-modulus blanks, custom guides, and grips dialed for fight-day performance.

Performance-tested gear

Every series earns its name on deck before it earns shelf space at the shop.

The Full Lineup

Every Fishing Syndicate product, sold through H&M Landing.

All 46 pieces from the official Fishing Syndicate catalog — rods, apparel, and accessories. Click any item to shop direct.

Sportfishing boat at sunset

Brand Film

From the deck to the dock — this is Syndicate.

H&M Landing Authority

Your San Diego sportfishing headquarters since 1935.

Bass, calico, yellowtail, tuna — if it swims off the SoCal coast, our crew has chased it. We don’t stock gear we wouldn’t fish ourselves.

  • Generations of bass and inshore expertise
  • Local crew that fishes what they sell
  • Trusted by captains, charters, and weekend warriors
  • Hand-picked Fishing Syndicate inventory
4.9on Google · 2,400+ reviews

Crew dialed me into the right Syndicate rod for yellowtail. Hooked up day one.

Mike R.

Been coming here 15 years. Still the most knowledgeable shop in San Diego.

Sarah L.

Stock my entire charter with gear from H&M. Never let me down.

Captain Joe

Stop by the shop. Talk to the crew.

See the full Fishing Syndicate lineup in person. Our team will rig you up for your next trip.

H&M Landing

2803 Emerson St, San Diego, CA 92106

Call us

(619) 222-1144

Open Daily

4:30 AM – 9:00 PM

FAQ

Questions, answered.

Yes. H&M Landing is an authorized Fishing Syndicate dealer. Every rod ships with full manufacturer warranty.
Sportfishing at sunset

Shop Fishing Syndicate at H&M Landing.

Premium gear. Local trust. One destination.